Independent Eyewear & Expert Eye Care in Woodstock, GA
Curated Frames • Custom Lenses • Personalized Styling
WHAT OUR CLIENTS SAY
"Had a great experience both selecting my frames and lenses. Great customer service. They had frame and lens options not available at the “mall” eyeglass stores."
Thomas R.
Client Review
"Outstanding service. Great eye exam and went above and beyond to find the frames I was looking for and made sure they fit absolutely perfectly! Can’t recommend enough!"
Mitchell H.
Client Review
"Project Optical is the place to get your glasses if you are looking for independent, high quality frames and want to work with folks who are passionate about glasses."
Eli C.
Client Review
EYEWEAR CURATED FOR DISTINCTION
Project Optical is an independently and locally owned eyewear boutique in downtown Woodstock, Georgia, founded by licensed optician Brandon Zimmerly, who brings more than 20 years of experience in premium optical care and independent eyewear.
We curate distinctive eyewear from independent designers and luxury brands that value true craftsmanship, innovative materials, and refined design. From comprehensive eye exams and personalized frame styling to custom prescription lenses crafted in our on-site finishing lab, every detail is designed around precision, comfort, and individuality.
We proudly accept most EyeMed and Aetna vision insurance plans.
Why Choose Independent Eyewear?
Independent eyewear is designed by smaller, independent brands that prioritize creativity, craftsmanship, and individuality over mass production. Unlike widely distributed frames found in most retail chains, independent eyewear often features unique designs, premium materials, and exceptional attention to detail. Choosing independent eyewear means investing in quality, supporting innovative designers, and wearing frames that reflect your personal style rather than following the crowd.
Our Collection
From iconic luxury labels to independent designer eyewear, our collections showcase a carefully curated selection of frames for every style and personality. Each brand offers a unique approach to design and innovation, allowing you to find eyewear that expresses your individuality. Click any brand icon below to learn more, or visit our Collections page to explore the full range of designers available at Project Optical.
The Vision Behind Project Optical
Project Optical was born from Brandon’s vision to redefine the optical experience. After more than 20 years in the independent and luxury eyewear industry, he recognized something missing: while many optical shops carried quality products, few truly celebrated the artistry, craftsmanship, and individuality found in independent eyewear design. Too often, eyewear is treated simply as a necessity rather than a reflection of personal style and identity.
Brandon set out to create something different — an optical boutique where independent designers, luxury craftsmanship, and personalized service come together in a way that feels welcoming, inspiring, and entirely tailored to each client. That vision became Project Optical.
Project Optical is more than a place to purchase glasses. It is a carefully curated eyewear experience built on relationships, attention to detail, and a passion for connecting people with distinctive frames from independent designers and luxury eyewear brands from around the world. From personalized frame styling and comprehensive eye exams to custom-crafted prescription lenses finished in-house, every detail is guided by Brandon’s commitment to artistry, quality, and exceptional care.
At Project Optical, the focus is simple: helping every client discover eyewear that feels personal, expressive, and uniquely their own.
Brandon Zimmerly, LDO/Owner
Our Services
One-on-one frame styling with our licensed Opticians to find eyewear that fits your face, lifestyle, and personal aesthetic.
Comprehensive Eye Exams
Comprehensive eye exams with our Optometrist in Woodstock, GA to evaluate vision, eye health, and prescription accuracy for glasses and contact lenses. We accept EyeMed vision insurance.
Precision prescription lenses crafted in our on-site lab, including single vision, progressive, and specialty lens options.
Bespoke lens details including custom shapes, polished facets, tinting, and etched finishes—crafted on site with precision and artistry for luxury eyewear.
Professional eyeglass adjustments and minor repairs to improve fit, comfort, and performance—no appointment needed.
Private Eyewear Consultation
Experience a private, one-on-one consultation with Brandon Zimmerly, LDO, for personalized frame styling or custom lens recommendations. Held on Mondays by appointment only, this session provides uninterrupted time to create eyewear tailored perfectly to your style, fit, and vision needs.
Store Info & Hours
Address
61 Linton Street suite 2100
Woodstock, GA 30188
PHONE
HOURS
Monday - by appointment only
Tuesday 10:00 am - 6:00 pm
Wednesday 10:00 am - 6:00 pm
Thursday 10:00 am - 6:00 pm
Friday 10:00 am - 6:00 pm
Saturday 10:00 am - 4:00 pm
Sunday Closed