Luxury & Independent Eyewear
Optical Boutique Woodstock, GA
EYEWEAR CURATED FOR DISTINCTION
PROJECT OPTICAL
Project Optical is a luxury eyewear boutique in downtown Woodstock, GA. We specialize in independent and luxury eyewear brands that prioritize true craftsmanship and artistic design which results in eyewear with exceptional quality and style. We offer Comprehensive Eye Exams and custom prescription lenses, backed by our on-site lens finishing lab and expert Optican services.
Our Collection
Our collection includes luxury eyeglasses and independent designer eyewear in Woodstock, Georgia, thoughtfully curated for quality, comfort, and style. Each frame is hand-selected for exceptional craftsmanship, premium materials, and long-lasting durability. At Project Optical, we specialize in independent and luxury eyewear designed for a precise, comfortable fit. Click each icon below to learn more about the brand, or visit our COLLECTIONS page to see an overview of all the brands we offer.
Our Services
One-on-one frame styling with our licensed Opticians to find eyewear that fits your face, lifestyle, and personal aesthetic.
Comprehensive eye exams with our Optometrist in Woodstock, GA to evaluate vision, eye health, and prescription accuracy for glasses and contact lenses.
Precision prescription lenses crafted in our on-site lab, including single vision, progressive, and specialty lens options.
Bespoke lens details including custom shapes, polished facets, tinting, and etched finishes—crafted on site with precision and artistry for luxury eyewear.
Professional eyeglass adjustments and minor repairs to improve fit, comfort, and performance—no appointment needed.
The Vision Behind Project Optical
Project Optical was born from Brandon’s vision to reimagine what an optical experience could be. After more than 20 years in the independent and luxury eyewear industry, he noticed a common theme: while products were often of high quality, the overall experience was missing something personal. Too often, eyewear was treated simply as a necessity rather than as an extension of one’s individuality.
Brandon set out to create something different—a space where clients could explore eyewear in a way that felt inspiring, comfortable, and truly customized. He envisioned an optical boutique that honored craftsmanship, celebrated independent designers, and made every interaction feel meaningful. That vision became Project Optical.
Today, Project Optical is more than just a place to find new glasses. It’s a carefully curated experience built on relationships, attention to detail, and a passion for connecting people with eyewear that reflects their unique style. With a focus on artistry, quality, and personalized service, Brandon’s mission remains simple: to make every client feel seen, valued, and cared for in a way that goes beyond expectation.
What Our Clients Say
"Fantastic Experience"
I had a fantastic experience with the optical team during my recent visit. From the moment I walked in, the staff were welcoming, professional, and knowledgeable. They helped me choose the perfect pair of glasses, explained my lens options clearly, and made sure I was comfortable every step of the way. I will definitely revisit Project Optical.
"Great Frames"
Project optical has great frames to choose from and the service and quality is are top notch. I would recommend them to anyone looking for new glasses.
"Top Notch"
Brandon, Pablo, and the entire staff at Project Optical are top notch. If you are looking for a quality, stylish and comfortable pair of glasses, Project Optical is your source.
"Amazing"
A beautiful new space with a fantastic curated collection of eyewear brands. Matsuda, Theo, Anne et Valentin to name just a few. Customer service is top notch! Brandon turned around 6 pairs of glasses in ONE WEEK!! Amazing!!! He is the BEST. Project Optical needs to be your only destination for all your eyewear needs.
"Wonderful Visit"
I recently visited Project Optical and was truly impressed by its stunning design and ambiance. The selection of unique, fashionable optical frames is exceptional, offering something special for every style. Brandon was an absolute pleasure to work with—his expertise in fitting my eyeglasses was spot-on, ensuring both comfort and confidence in my choices. It's clear he’s assembled a top-notch team, and their professionalism and warmth made my experience truly outstanding. Thank you for such a wonderful visit!
"Great Store"
Project Optical is a great store because the owner, Brandon, has a passion for both product and people. He knows his product with a depth that is hard to find in retail these days while also being intensely focused on customer service and experience. I drive an hour to this shop and wouldn’t even consider going anywhere else.
"LOVE THIS PLACE"
Project Optical is THE place to find the eyewear of your dreams!! The selection here provides so many styles, looks and fashion! Brandon and his expert staff worked with me to find the perfect fit to compliment my personal style. I usually walk into an eyeglass store and walk out completely confused about what I want look for. By the time I left, I found exactly what I didn’t even know I was looking for! I have my second pair already picked out and ready to get. LOVE THIS PLACE!
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Store Info & Hours
Address
61 Linton Street suite 2100
Woodstock, GA 30188
PHONE
HOURS
Monday Closed
Tuesday 10:00 am - 6:00 pm
Wednesday 10:00 am - 6:00 pm
Thursday 10:00 am - 6:00 pm
Friday 10:00 am - 6:00 pm
Saturday 10:00 am - 4:00 pm
Sunday Closed